The all-new 2013 Honda Accord has been launched in September 19, 2012 with an emotionally driven, integrated multimedia campaign designed to artfully highlight the new Accord's sophisticated design, dynamic performance, rich feature content and value. The 'It Starts with You' campaign, was built around the Honda philosophy of designing the Accord around the needs of the driver and occupants. The Accord campaign highlights numerous new technologies that enhance the model's dynamic driving experience, as well as, the styling cues that improve visibility and efficiency. "This campaign demonstrates how Honda's deep understanding of the customer allowed our engineers to perfect the midsize sedan in the new Accord," said Mike Accavitti, vice president of automotive marketing at American Honda Motor Co., Inc. "The new Accord excels in all areas that are important to the midsize buyer so we created an emotionally engaging launch campaign that d...
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