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The all-new 2013 Honda Accord has been launched in September 19, 2012 with an emotionally driven, integrated multimedia campaign designed to artfully highlight the new Accord's sophisticated design, dynamic performance, rich feature content and value. The 'It Starts with You' campaign, was built around the Honda philosophy of designing the Accord around the needs of the driver and occupants. The Accord campaign highlights numerous new technologies that enhance the model's dynamic driving experience, as well as, the styling cues that improve visibility and efficiency. "This campaign demonstrates how Honda's deep understanding of the customer allowed our engineers to perfect the midsize sedan in the new Accord," said Mike Accavitti, vice president of automotive marketing at American Honda Motor Co., Inc. "The new Accord excels in all areas that are important to the midsize buyer so we created an emotionally engaging launch campaign that d

Sales of trucks and passenger cars were both down as the number of new motor vehicles sold dropped 4.8 per cent in Canada in August this year. That's 128,764 new vehicles. Statistics Canada reports preliminary industry data indicate new vehicle sales increased four per cent in September. Sales of trucks (which include minivans, sport-utility vehicles, light and heavy trucks, vans and buses) fell 5.2 per cent to 73,002 in August after four straight monthly increases. The agency says passenger cars sales dropped 4.3 per cent to 55,762. North American-built car sales dropped 5.7 per cent and were the main contributor to the decline, while sales of overseas-built cars fell 2.6 per cent. New vehicle sales dropped seven provinces in August. The largest gain was in Alberta, where sales increased 2.4 per cent.