Oct 7, 2012

Honda Ridgeline comes with rearview


 The Honda Ridgeline was made refreshing in 2012 with a new high-value Sport trim level, new front styling and improved fuel efficiency. Now, the Honda Ridgeline returns for 2013 with a rearview camera now standard on all trim levels. The 2013 Honda Ridgeline represents an exclusive and innovative approach in the half-ton pickup truck segment, prioritizing its construction and features based on the capabilities that recreational truck buyers need and use the most. The 2013 Ridgeline goes on sale in this October 2012 and pricing is unchanged for 2013, starting at $29,3501.

The Honda Ridgeline features a closed-box, uni-body structure and an independent front and rear suspension for a unique combination of capability, interior spaciousness and comfortable ride performance. It also delivers a wide range of conventional pickup capabilities, with a maximum tow rating of 5,000 pounds and a half-ton payload rating, all while offering unique features like a large In-Bed Trunk® with dual-action tailgate for easy access.

Four distinctive Ridgeline models are available, including the Ridgeline RT, Ridgeline Sport, Ridgeline RTS and top-of-the-line Ridgeline RTL, which is available with Honda Satellite-Linked Navigation System™2. The 2013 Ridgeline earns an EPA fuel economy rating of 15/21/17 city/highway/combined3 mpg.

Unique 17-inch steel wheels, integrated trailer hitch, pre-wiring for 7-pin trailer wiring, keyless entry, power windows and door locks, power sliding rear window, air conditioning, tilt steering wheel, cruise control, trip computer with instantaneous and average fuel economy, 6-speaker 100-watt audio system with CD player and MP3/WMA playback capability, rearview camera, and 60/40 split lift-up rear seat with under-seat storage.

Exclusive black 18-inch aluminum wheels, exclusive black honeycomb grille with black surround, black headlight and brake light housings, fog lights, leather-wrapped steering wheel with audio controls, auxiliary audio input jack, all-weather floor mats and rear privacy glass.

Exclusive 17-inch aluminum wheels, painted inner grille surfaces, body-color painted door handles, 7-pin trailer wiring connector, 8-way power driver's seat with lumbar support, dual-zone automatic climate control, 7-speaker 160-watt audio system with subwoofer, 6-disc in-dash CD system, steering wheel-mounted controls, auxiliary audio input jack, exterior temperature indicator, all-weather floor mats and privacy glass.

Exclusive 18-inch aluminum wheels, fog lights, power moonroof, heated side mirrors, leather-trimmed interior with heated front seats, XM Radio4, HomeLink® remote system, ambient console lighting, 115-volt power outlet and carpeted floor mats.

The Honda Satellite-Linked Navigation System™2 with Voice Recognition and Zagat Survey® restaurant information is available on the Ridgeline RTL. It includes XM® Radio4, Bluetooth® HandsFreeLink® and a multi-information display. The navigation system includes a rearview camera display, thus eliminating this display in the rearview mirror.

The Ridgeline's all-aluminum, 60-degree, SOHC 3.5-liter VTEC V-6 engine produces 250 horsepower at 5,700 rpm and 247 lb-ft. of torque at 4,300 rpm. Variable valve timing enhances low-rpm torque while extending high-rpm horsepower for a broad power band.  The 5-speed electronically controlled automatic transmission features Grade Logic Control to help maintain the most appropriate gear when going uphill or downhill to avoid gear "hunting."

A fully automatic Variable Torque Management® 4-wheel drive system (VTM-4®) provides confident operation in rain, snow, ice, sand and mud, while also improving on-road and towing performance by distributing torque to all four wheels as needed. The system operates predominately in front-wheel-drive during dry-pavement cruising conditions and continuously proportions torque to the rear wheels during acceleration and low traction situations. The VTM-4 lock button located on the instrument panel allows the driver to temporarily hold engagement of both rear wheels to aid traction while in gears "1" and "2" at speeds of up to 18 mph.

Standard towing equipment includes an integrated tow hitch, transmission and oil coolers, heavy duty brakes, dual radiator fans and a wiring harness for a 7-pin trailer hook up (pre-wiring only on RT and Sport).

Body
A 5-foot-long composite cargo bed with eight tie-down locations provides a payload rating of 1,100 pounds, while four cargo area lights illuminate both the bed and the in-bed trunk. A dual-action tailgate opens down for traditional access to the cargo area or to the side for ease-of-access to the 8.5 cubic-foot In-Bed Trunk®. The Ridgeline is available with a wide variety of accessories and can conveniently accommodate motorcycles or ATVs. The cargo area measures 49.5 inches wide between the wheel wells, 20.7 inches deep and 60.0 inches long (79.0 inches with the load-supporting tailgate in the down position).

A MacPherson strut front suspension and fully independent multi-link rear suspension with trailing arms provide a smooth ride and responsive handling. A heavy-duty braking system includes 12.6-inch front and 13.1-inch rear 4-wheel anti-lock disc brakes with Electronic Brake Distribution (EBD) and Brake Assist. The Ridgeline RT has 17x7.5-inch steel wheels and P245/65 R17 all-season tires, while the Ridgeline RTS upgrades to 17x7.5-inch aluminum wheels. Ridgeline Sport and Ridgeline RTL models are uniquely equipped with 18x7.5-inch aluminum wheels and all-season P245/60 R18 tires.

Interior
The interior takes advantage of Honda's uni-body packaging efficiency to deliver full-size interior space dimensions while maintaining garage-friendly, mid-size exterior dimensions. The driving position provides ergonomically comfortable access to large and easy-to-use controls.

The 2013 Honda Ridgeline is covered by a 3-year/36,000-mile new-car limited warranty, a 5-year/60,000-mile powertrain limited warranty, and a 5-year/unlimited-mile corrosion limited warranty.

Honda takes customer friendly approach


The all-new 2013 Honda Accord has been launched in September 19, 2012 with an emotionally driven, integrated multimedia campaign designed to artfully highlight the new Accord's sophisticated design, dynamic performance, rich feature content and value.

The 'It Starts with You' campaign, was built around the Honda philosophy of designing the Accord around the needs of the driver and occupants. The Accord campaign highlights numerous new technologies that enhance the model's dynamic driving experience, as well as, the styling cues that improve visibility and efficiency.

"This campaign demonstrates how Honda's deep understanding of the customer allowed our engineers to perfect the midsize sedan in the new Accord," said Mike Accavitti, vice president of automotive marketing at American Honda Motor Co., Inc. "The new Accord excels in all areas that are important to the midsize buyer so we created an emotionally engaging launch campaign that delivers that message while showing what makes Honda different from the competition and the smart choice."

The Accord campaign also extended to include unique culturally relevant elements for Hispanic and African American consumers.  Both campaigns were developed to be complementary with the general market but have a unique take on the "It Starts with You" campaign.

"The Hispanic market campaign focuses on the themes of achievement and moving forward without forgetting the past, which are representative of the Hispanic experience in the U.S.," said Robert Santiago, director of client services at Orci. 

"We wanted to highlight technology that would appeal to the African American consumer in a way that would resonate with their daily lives," said Wilky Lau, executive creative officer with Muse Communications. "Telling the story through children allows us to highlight the importance of the vehicle's innovative technology in real-life scenarios."

Honda offers a complete lineup of Honda cars, trucks and service through a network of 1,037 Honda dealerships within the United States. In 2012, Honda will mark 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio in November 1982. Having produced over 23 million vehicles in North America, Honda currently operates 7 major automobile manufacturing facilities in the region.